A style guide is a set of information that is compiled by your designer to lay out the rules of your brand’s presentation. Here's what is included in a brand style guide...

A B2B Brand Book is a booklet filled with information that buyers want to know about your business. Here's a list of what a brand book would include...

After years in design & marketing, I’ve determined that these 5 documents are the foundation you need to build when starting to market a CPG brand (in this order)...

A Brand Book is a buyer-facing booklet that sells your company. It’s what retail owners and buyers or investors or customers will associate with your company. A brand style guide is a technical document...

Logos are where almost every entrepreneur starts. Consider taking these steps before jumping into logo design...

If you sell crystals with healing properties, people who do not believe in crystal healing are much less likely to buy your product, but one might occasionally like the way it looks — and buy it. Does that mean you should market to everyone? No! ...

You can use this free Google Docs worksheet to build your brand voice. No email input required. It walks you through a thought exercise...